Art galleries have stood the test of time for centuries. They are the place to go when you want to view the works or exhibitions of certain artists and for those who like to purchase art, it provides them with an opportunity to experience art in the flesh. This enables them to benefit from what an art gallery is really all about – showcasing work and providing collectors with the ability to see pieces right in front of them.
Art galleries take many different shapes and sizes. Some are permanently in place and can be visited around the year while others pop up in empty shops or warehouses, luring in art lovers and collectors alike. While the majority of art galleries have always been typically made of bricks and mortar, it seems as though things are changing and that is all because of the digital revolution.
The Digital Revolution is Changing Things
Technology has brought us all closer together and it keeps us connected. From our smart devices, we are able to view maps, view satellite images and even go on virtual reality tours of famous landmarks around the world. Effectively, it feels as though there is no limit to what we can achieve but it also means that now, more and more aspects of our lives are moving across to the digital world. When you consider that we can now do all of our shopping online as well as work remotely from anywhere in the world, it means that the world is a smaller place. People no longer have to travel to view things they want to purchase and that is something that is becoming apparent in the world of art and in particular, art galleries.
Art galleries are now making the bold move to online galleries. This enables them to showcase pieces to a wide audience from around the world and when you have images and videos in High Definition, viewing pieces online is almost as good as seeing it in the flesh with your own eyes.
This is all about access and art galleries want to give access to as many people as possible. They can upload an almost limitless number of images and pieces and with features available such as ‘view in a room’, it gives art lovers and collectors the chance to virtually wander around rooms viewing art that catches their eye. It is now all so easy and they no longer have to navigate crowds or traffic to do this. It puts them in control and they can browse whenever they want, giving them a greater level of freedom.
When you consider what can be purchased online, it begs the question of why can't art be sold online? There are things that we choose to purchase online that we should really see for ourselves but the convenience wins people over and that is the world that we now live in. Everyone wants something at the click of a button and that is why art galleries are now changing the way in which they do things.
Of course, physical art galleries will always be a prominent piece of the art world but that does not mean that they should refrain from moving with the times. In doing so, they can attract more people to view work and purchase and that is why online galleries are now creating opportunities for those artists who are looking to sell their work.
Getting their work into a physical art gallery can prove difficult, particularly when you think that there is a limited amount of space as well as the logistics of doing this but doing it all online is different. They can upload a clear image of their work and showcase it to the world in all its glory. Buyers are now able to get a real feel for how the artwork looks and, in many cases, they have the chance to zoom and see the intricate details in great detail. For artists, having this ready-made audience makes selling artwork even more attractive than ever before.
Things are changing and opportunities are becoming apparent because technology is driving the world forward and that is why art galleries need to move with the times. As more and more people look to sell their work, online art galleries make this a possibility for them and that is why they are becoming more and more popular with those who have an interest in art.