While there may be a difference in preference over genre or style, art is something that is fundamentally appreciated by a wide range of people. However, while it is very popular, purchasing art is something of a rarity and many only find it possible to own one, if any, pieces of original art at all. This is mainly due to the large monetary value that these unique expressions of creativity can hold. Online art gallery, Art2Arts has made these distant dreams of acquiring art become a reality as it launches its new loyalty reward points scheme, helping its customers to earn points for every new piece that is bought, ready to be used against future purchases. With this customer-friendly incentive, a large and diverse collection of contemporary art can quickly be formed.

An artist herself, Michelle Gibbs formed Art2Arts in 2010. Although it was originally created to provide a space for other artists to sell their artwork online, her goal soon stretched to providing a platform that enabled great, original artwork to be accessible by anyone who desired it. Art2Arts democratised the art market by heading online, and offering a diverse range of paintings to choose from, in prices to suit all budgets. The new loyalty reward points scheme marks another step further for Art2Arts, making it the most customer friendly art gallery platform on the market.

Michelle Gibbs, Director at Art2Arts commented, “Art can enrich the soul, and I think it’s a terrible shame that there are so many people out there who feel that they could never build the collection of art that they long for. Art shouldn’t be an exclusive industry, and there should be no barriers for entry with who can and can’t own the wonderful paintings that they love. My new loyalty rewards points scheme can provide a kick start for any budding collector, while also helping many of the artists on my website to get their artwork into the hands of their most adoring fans.”

All new users that register an account with Art2Arts will automatically receive 80 points upon joining, and those that refer friends and family can earn 400 points once they place their first order. All other orders of artwork bought via Art2Arts will earn more points every time. Once a collection has been gathered, points can be used as discount against any other order. There is no restriction over how many points can be used against an order.