The Rise of Digital Art

More and more traditional style exhibitions have begun including digital art into their shows. When I say traditional style, I mean art groups in rural areas whose members are mainly watercolourists, painting traditional landscapes, still life images and portraits.

There is nothing wrong with those, of course, and there are many people who still say “this is real art!” But the rise of the computer with its software programmes and the Internet couldn't let the arts world untouched. As a consequence many artists, collectors and show organizers started not only to recognize this new genre but to offer it a place in art exhibitions too.

Ever since photography appeared, artists felt less constrained in painting what they saw. Creativity manifested itself through the expansion of painting techniques by adding texture and using unconventional tools as well as through diversifying themes and styles. Abstract expressionism or mixed media art are just a few examples of such creativity that we can admire today in some of the most popular galleries and exhibitions.

The ever expanding world of technology in the recent years brought yet again a different approach to drawing and painting. We all know what spectacular results an artist can achieve by using an iPad as a sketchbook and a finger as a pencil or brush and David Hockney’s art is the living proof of such mastery.  But by moving from the small gadgets to the computer, artists can create even more daring images that we now call digital art or new media art.

We are proud to say that at Art2Arts we offer a platform for both traditional and modern art, for established and emerging artists, as well as for a variety of techniques and styles, including digital art. We offer a place where artists and collectors meet and a place where you can choose the right artwork for your taste, interior style and collecting habits.

Our resident artist Van Renselar creates striking images by using colour, composition and symbolism while being inspired by both the outer and inner worlds. He explores his intuition and imagination to create a context for ideas, events and actions that emerge from his subconscious as colours and images. Even though his work is digital, Van Renselar creates one-off giclee canvases so no one will have the same image.

If you think about starting your own art collection, digital art could be the future. The scenes are not simplistic and they can be compared to surrealist art. It takes a lot of imagination to create a juxtaposition of different images and place them into a coherent context.

Like surrealism, digital art is intelligent, creative and is challenging for the viewer.  Also if you decide to acquire such a piece, once it’s framed and hung on your wall, it could enhance your décor for years to come and be the centrepiece that everyone will admire. You might even find new features within it a few months later due to its intricate design.


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