Why Do We Buy Art Online?

Believe it or not, the UK is well ahead of the curve when it comes to those who want to buy art online. We have embraced technology and now do everything from shopping for food to buying our Christmas presents online. But why? Why have we said goodbye to the high street and hello to the Internet?


There are a number of reasons we buy art online:


The Cost

Shopping online is cheaper thanks to the reduced overheads involved for the shop owner. By selling everything online you don’t need a shop or staff, you don’t need to buy bags or have printed till role for your receipts. You can buy affordable art online.


The Variety

Depending on where you live, your high street can be quite limited in its options when it comes to buying an item or gift. Online, your options are almost limitless as you can search for what it is you are looking for and multiple outlets will appear. Alternatively, you can search for something and be inspired by what else the seller has on offer.



Online shopping is possible 24/7, 365 days a year. By removing the restrictions of opening hours you allow consumers to shop at their leisure. They might have just 10 minutes during their lunch break to shop for a cheeky birthday present, or if they are looking for a specific item of home furnishing then they can spend hours perusing online outlets early on a Sunday morning or late in to the evening on a Wednesday. The Internet makes shopping convenient.


Removal of Barriers

Depending upon what the item is we are buying, we sometimes have personal or physical barriers working against us. For example, if you wanted to buy an item from a bespoke shop in Birmingham but you lived in Edinburgh, the distance would prevent you from purchasing your desired item. Buy it online and it will be delivered to your door without you leaving the house. The other restriction is the feeling of being unwelcome. Some shops, with or without meaning to, make you feel like you don’t belong: like you can’t afford the items on sale or that you aren’t worthy of them. Shopping online means you don’t have to feel, or be made to feel, uncomfortable.

Without question, all of the above factors have been significant in the recent boom in buying original art online. It is a dream of many to own pieces of original art to hang in their homes, but often barriers such as cost, location and the feeling of not being worthy prevent them. Online art galleries not only offer you amazing pieces of original art, but they do so without the pomp and ceremony of a stuffy gallery. They allow you to search and peruse from the comfort of your own living room, day or night. They allow you the time to think before you commit to buying: are the colours right? would it fit on that wall? what colour frame should it be in?.What’s more, thanks to their reduced overheads online galleries are able to offer you unique pieces at a lower cost than more traditional outlets, making your dream of owning original art a reality.

Online art galleries are not only packed full of possibilities, but they offer it to you in an easy-to-search, easy-to-shop way. If you have been after some affordable, original art for your home, what are you waiting for? Get Shopping!

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